W Florence in Italy: Where Modern Luxury Meets Timeless Florence

Florence, a city that has long embodied Renaissance elegance and cultural grandeur, has just welcomed a bold new neighbor. W Florence in Italy, the newest addition to Marriott Bonvoy’s prestigious W Hotels portfolio, is a striking reimagination of luxury hospitality—infused with contemporary design, immersive experiences, and signature W flair.

Set in the former Grand Hotel Majestic, a mid-century architectural landmark just steps from Florence’s Duomo and bustling shopping district, W Florence is not merely a hotel—it’s a lifestyle hub that bridges Italy’s storied past with an ultra-modern present.

Prime Location at the City’s Beating Heart

Located on Piazza dell’Unità Italiana, W Florence puts travelers at the doorstep of the city’s most iconic landmarks: the Duomo, Basilica di Santa Maria Novella, and the upscale boutiques of central Florence. Whether you’re in town for culture, fashion, or cuisine, this prime address ensures effortless access to all of Florence’s treasures.

With 119 guest rooms, 16 suites, and a show-stopping Penthouse that offers panoramic rooftop views of the Tuscan capital, W Florence stands as a sophisticated escape with immersive design and five-star service at every turn.

Book your stay at W Florence with the best available rates through HotelsEscape.com

Design that Honors Florence—With a Bold Twist

Reviving the striking rationalist-modernist structure designed by Lando Bartoli in 1968, W Florence celebrates Florence’s design heritage while firmly planting itself in the now. The interiors, masterfully reimagined by AvroKO, blend the geometric boldness of the ‘60s and ‘70s with Italian fashion influences and luxe materials. Think marble accents, rich velvets, graphic prints, and ambient lighting that pays homage to the city’s iconic arches.

Each space—whether it’s a room, suite, or common area—is a conversation between classic Italian glamour and W’s trailblazing spirit. Floor-to-ceiling windows frame Florence’s rooftops and cathedrals, while the central courtyard acts as a social hub that effortlessly flows from day to night.

Dining Redefined: From Tratto to Zefiro

W Florence is set to become one of the city’s culinary hotspots.

• Tratto, led by the team behind the Michelin-starred Trattoria contemporanea in Lake Como, brings elevated Italian cuisine with playful modern twists across the hotel’s main restaurant, bar, lounge, and room service.
• Zefiro Rooftop, opening late summer 2025, will offer panoramic views paired with cocktails and live DJ sets in a breezy, greenery-filled rooftop setting. The vibe? Effortless, glamorous, and unapologetically Italian.
• Akira Back, also debuting in late summer 2025, will introduce Florence to high-concept Japanese-Korean fusion, a signature of the Michelin-starred chef. Expect bold flavors, artful plating, and an atmosphere that balances edge and elegance.

Each concept not only fuels your appetite but immerses you in a sensory experience that captures the pulse of the W brand.

Lifestyle Amenities with a Florentine Edge

For travelers who want to stay active, FIT, the 24/7 gym, is fully equipped with top-of-the-line cardio and strength-training gear. Meanwhile, event planners will find flexible meeting spaces that blend sleek modernism with technical prowess—perfect for anything from intimate soirées to corporate retreats.

And of course, W’s iconic Whatever/Whenever® service is available around the clock, delivering personalized moments and exceptional hospitality without compromise.

W Florence: A New Standard for Luxury in Tuscany

With the unveiling of W Florence in Italy, Marriott Bonvoy continues to reshape luxury travel in Europe. This property doesn’t just offer a place to stay—it offers a vibrant scene for style-setters, culture lovers, and global tastemakers.

Ready to see Florence in a new light?
Book your stay at W Florence now for the best rate available through HotelsEscape.com and experience bold design, iconic views, and unforgettable service in the heart of Tuscany.