Hotels

ROW NYC Reopens in Times Square: A Fresh Chapter for a Midtown Icon

by 0 Comment 0 1 Views
Getting your Trinity Audio player ready...

What’s Happening at ROW NYC Right Now?

After a multi-year transformation, ROW NYC officially reopens its doors on May 1, welcoming travelers back to one of the most recognizable addresses in Midtown Manhattan. Located at the crossroads of Times Square, the hotel has undergone a complete refresh across all 1,300 guestrooms and public spaces.

To celebrate reopening day, the first 100 guests will receive complimentary access to the SkyWalk observation experience above Times Square—an opening perk that sets the tone for what this new chapter is all about: immersive, elevated, and distinctly New York.

Why Is ROW NYC a Big Deal for Travelers?

A Prime Midtown Location That Works for Every Type of Trip

Set at 45th Street and Eighth Avenue, ROW NYC places guests within walking distance of:

  • Broadway theaters
  • Major subway lines
  • Iconic NYC attractions
  • Dining and nightlife hotspots

For first-time visitors and returning travelers alike, this location removes the guesswork from planning. You’re already where the action is.

What’s New Inside the Hotel?

Percy All Day: Dining That Matches NYC’s Rhythm

At the heart of the redesigned lobby is Percy All Day, a 90-seat café and bar built to evolve throughout the day.

What can you expect?

  • Morning: Espresso, fresh pastries, avocado toast, and NYC-style bagels
  • Midday: Comfort food favorites, sandwiches, focaccia pizza, and quick bites
  • Evening: Cocktails, local pours, and elevated small plates like Wagyu sliders and mushroom crostini

This isn’t just hotel dining—it’s a space that mirrors the pace and personality of the city itself.

nyce things: A Modern NYC Retail Experience

The hotel introduces a new lobby concept called nyce things, offering curated, NYC-inspired merchandise. Think:

  • Minimalist tote bags
  • Baseball caps
  • Water bottles
  • Graphic T-shirts

The branding draws inspiration from the iconic “I Love NY” design by Milton Glaser, reimagined with a modern, lowercase aesthetic that feels fresh and current.

A Lobby That Feels Like a Cultural Hub

ROW NYC isn’t treating its lobby as just a pass-through space. Instead, it’s being positioned as a living, breathing cultural venue.

Highlights include:

  • A large-scale mural by NYC artist Bryce Wymer
  • Rotating programming and activations
  • Weekend DJ sets
  • Viewing parties for sports, films, and major events

The goal is simple: create a space where guests and locals actually want to spend time.

What Guest Packages Are Available?

ROW NYC is launching several packages designed to enhance your stay. Here’s a breakdown:

  1. Grand Opening Offer

Stay two or more nights and receive 20% off reopening rates. A solid option if you want to experience everything new at a reduced price.

  1. Ultimate Times Square View

Includes access to the SkyWalk observation deck plus discounts to nearby immersive attractions. Perfect for travelers looking to elevate their NYC experience.

  1. Bed & Breakfast Package

Start your day with a simple, curated breakfast at Percy All Day:

  • Coffee or tea
  • Pastry or yogurt
  • Whole fruit

  1. Percy All Day Package

Includes a $25 daily dining credit, ideal for guests who want to fully experience the hotel’s new culinary concept.

You can explore all current offers here: www.rownyc.com

What Makes This Reopening Different?

It’s Not Just a Renovation—It’s a Repositioning

Many hotels renovate. Few rethink their entire identity.

ROW NYC is shifting from a traditional hotel model into something more dynamic:

  • A social hub
  • A cultural touchpoint
  • A lifestyle-driven stay experience

This aligns with how modern travelers move—they don’t just want a place to sleep, they want a place to connect, explore, and feel part of the city.

Who Should Stay at ROW NYC?

This hotel is especially well-suited for:

  • First-time NYC visitors who want a central base
  • Travelers focused on Broadway and Times Square
  • Couples and solo travelers looking for an energetic atmosphere
  • Guests who value on-site dining and social spaces

If you’re looking for quiet, tucked-away luxury, this may not be your fit. But if you want to be in the middle of everything, it delivers exactly that.

FAQs About ROW NYC Reopening

When does ROW NYC reopen?

The hotel officially reopens on May 1.

Where is ROW NYC located?

It’s located in Times Square at 45th Street and Eighth Avenue in Midtown Manhattan.

What is Percy All Day?

Percy All Day is the hotel’s new all-day café and bar offering breakfast, lunch, and evening dining options.

Are there any reopening promotions?

Yes, including discounted stays, dining credits, and bundled attraction experiences.

Is ROW NYC good for first-time visitors?

Yes, its location and amenities make it one of the most convenient options for exploring New York City.

Key Takeaways

  • ROW NYC reopens after a full-scale renovation of rooms and public spaces
  • New dining concept Percy All Day anchors the lobby experience
  • The hotel introduces retail, art, and programming to create a social environment
  • Prime Times Square location makes it ideal for visitors
  • Multiple guest packages offer added value and flexibility

Why This Matters for Your Next NYC Trip

At HotelsEscape.com, we look for properties that go beyond the basics—and ROW NYC’s reopening checks that box. It reflects a broader shift in travel where hotels are no longer just places to stay, but places to experience.

If you’re planning a trip to New York City and want to stay somewhere that feels connected to the energy of Times Square, ROW NYC is worth considering.

Explore more hotel features and travel inspiration at HotelsEscape.com.

Related Articles