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What Is Sweet Moxy Fest and Why Does It Matter?
Moxy Hotels is starting the new year on a playful note with the launch of Sweet Moxy Fest, a brand-wide campaign created in collaboration with the creative candy brand Amos. Designed to add a new layer of fun and interactivity to the Moxy experience, the campaign introduces candy-inspired cocktails and engaging lobby activities at select hotels across China.
For younger, experience-driven travelers, Sweet Moxy Fest reflects a growing shift in hospitality: hotels are no longer just places to sleep—they are social hubs where connection, creativity, and memorable moments take center stage.
Where Is Sweet Moxy Fest Taking Place?
Sweet Moxy Fest is rolling out at 10 participating Moxy Hotels in major Chinese cities, including:
- Shanghai
- Suzhou
- Ningbo
- Chongqing
- Shenzhen
These destinations are known for their vibrant urban energy, making them a natural fit for Moxy’s bold, social-first personality.
Why Did Moxy Partner with Amos?
Amos is known for its playful, visually creative candy designs, making it an ideal partner for Moxy’s lifestyle-driven brand. The collaboration blends candy culture with cocktail creativity, turning sweet treats into interactive, shareable moments.
According to Marriott International leadership in Greater China, today’s travelers want experiences that feel personal and connected. Sweet Moxy Fest is designed to meet that demand by transforming something familiar—candy—into a social experience that feels fresh, fun, and memorable.
What Candy-Inspired Cocktails Can Guests Try?
At the heart of Sweet Moxy Fest are three limited-edition New Year cocktails, each featuring Amos gummies and themed for luck, positivity, and celebration.
Wish Come True
This bright and refreshing cocktail features Amos Orange Gummies, adding a juicy texture and citrus-forward flavor that delivers a light, uplifting sip.
Rising Higher
Made with Amos Building-Block Gummies, this creamy and layered drink is designed to feel rich and indulgent, symbolizing growth and new beginnings.
Abundance Always
This playful cocktail includes Amos 3D Goldfish Gummies, creating a lively, refreshing finish that reflects prosperity and good fortune.
How Do Guests Access These Special Cocktails?
Upon check-in, guests receive a Moxy Coin, which can be redeemed for one of the limited-edition candy cocktails. This is in addition to Moxy’s standard complimentary welcome cocktail or mocktail.
This extra perk ensures guests start their stay with something exclusive, setting the tone for a fun and interactive experience from the moment they arrive.
What Interactive Lobby Experiences Are Included?
Sweet Moxy Fest goes beyond drinks. Guests can unlock a series of playful lobby activities using their Moxy Coin or by participating in on-site experiences.
Lucky Wheel
Guests can spin for playful challenges, surprises, or small gifts, adding an element of chance and excitement to the stay.
Candy Claw (Select Hotels)
This arcade-style experience gives guests a chance to grab Amos treats or themed merchandise, turning the lobby into a playful game zone.
Sugar Boost Station
A self-serve candy station allows guests to top up their sweet energy anytime, reinforcing the festival’s fun and indulgent theme.
Candy-Themed Decor and Photo Moments
Custom plush toys and candy-inspired decor transform the lobby into a photo-friendly space, encouraging guests to capture and share their experience.
Why This Campaign Reflects a Bigger Hospitality Trend
Sweet Moxy Fest highlights a broader shift in hotel experiences. Younger travelers increasingly value:
- Interactive environments
- Shareable moments for social media
- Lifestyle-driven design
- Personalized, playful experiences
Moxy’s approach aligns with this trend by turning the lobby into a social playground rather than a traditional waiting area.
Frequently Asked Questions
Is Sweet Moxy Fest available at all Moxy Hotels?
No. The campaign is available at 10 participating Moxy Hotels in select cities across China.
Are the candy cocktails included with every stay?
Guests receive a Moxy Coin at check-in to redeem one candy cocktail, in addition to the standard welcome drink.
Can non-hotel guests participate?
Participation policies may vary by location. It’s best to check directly with the hotel.
How long will Sweet Moxy Fest run?
The campaign is a limited-time offering. Availability may vary by hotel and location.
Why Sweet Moxy Fest Makes Every Stay More Fun
Sweet Moxy Fest transforms the hotel experience into something playful, social, and distinctly memorable. By blending candy culture, creative cocktails, and interactive lobby activities, Moxy Hotels is redefining what it means to check in—and have fun doing it.
For travelers looking for a stay that feels energetic, shareable, and full of personality, Sweet Moxy Fest offers a fresh way to kick off the year.
To learn more or book a stay at Moxy Hotels
For more hotel trends and destination features, explore HotelsEscape.com.
