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One of Downtown Orlando’s best-known hotels has a new name and a fresh identity.

The longtime Grand Bohemian Orlando has officially begun its next chapter as Hotel Beauden, an Autograph Collection Hotel. The change introduces a new look and personality for the property while keeping many of the things longtime guests already know — including its team, service philosophy and connection to the Downtown Orlando community.

For travelers who have stayed at the Grand Bohemian over the years, this is more of an evolution than a complete reinvention. Hotel Beauden remains part of Marriott’s Autograph Collection and continues to occupy its familiar location at 325 South Orange Avenue in the heart of downtown.

The new identity takes inspiration from Orlando itself, particularly the city’s longtime nickname, “The City Beautiful.”

A Hotel Designed Around the Spirit of Orlando

Hotel Beauden, pronounced “Boh-den,” is positioning itself as a sophisticated downtown gathering place with deeper ties to the city surrounding it.

Rather than looking toward Orlando’s theme parks for inspiration, the hotel is focusing on another side of the destination — its arts scene, architecture, restaurants, neighborhoods, entertainment venues and growing downtown community.

It is a fitting direction for a hotel surrounded by some of the city’s most recognizable cultural and entertainment destinations.

Guests can walk from Hotel Beauden to the Dr. Phillips Center for the Performing Arts, while the Kia Center, Church Street, Orlando City Hall and Lake Eola Park are also nearby.

That location has long made the property an appealing choice for visitors who want to experience Orlando beyond the traditional resort areas. Whether you are coming downtown for a concert, sporting event, theater performance, business meeting or weekend getaway, much of the action is just outside the hotel.

Marriott describes the property as being in the heart of downtown and highlights its proximity to Orlando entertainment and cultural attractions.

The Boheme and Bösendorfer Lounge Become Libra

The transformation goes beyond the hotel’s name.

The property’s longtime signature restaurant, The Boheme, and Bösendorfer Lounge have been reimagined as a new dining concept called Libra.

Meaning “balance,” Libra draws inspiration from the different cultures and neighborhoods that shape modern Orlando.

Executive Chef Francisco Sillero is leading a menu influenced by Hispanic, Floridian and Asian flavors while maintaining a foundation in classic culinary techniques and seasonal ingredients.

Guests can expect dishes such as smoked crab dip served with fried garlic gremolata and crispy wonton, pork belly accompanied by soy glaze, pickled carrots and toasted cashews, and seared salmon paired with local grains, poblano crema and roasted tomatillo chow chow.

It is an interesting direction for the restaurant because it gives visitors a taste of the cultural mix that has increasingly become part of Orlando’s broader dining identity.

Sunday Jazz Brunch Isn’t Going Anywhere

There is also good news for fans of one of the hotel’s longtime weekend traditions.

The popular Sunday Jazz Brunch will continue at Hotel Beauden.

Served every Sunday from 10 a.m. until 1:30 p.m., brunch combines live entertainment with unlimited mimosas and an assortment of food stations.

Guests can make their way through an omelet station and carving station, visit the cinnamon roll cart and finish with selections from a dessert wall.

Keeping Jazz Brunch as part of the experience is a nice bridge between the property’s Grand Bohemian history and its new Hotel Beauden identity.

New Art Brings “The City Beautiful” Inside

Art has always played an important role in this downtown hotel, and that connection isn’t disappearing with the new name.

One of the most visible additions is a new lobby mural by American artist Amy Rader.

Called “The Beautiful Becoming,” the artwork draws inspiration from Orlando’s lakes and the city’s ability to continually reinvent itself.

Visitors who know Orlando should notice several familiar references, including Lake Eola and its famous swans. The mural also incorporates the hotel’s signature gold geometric pattern.

The result is intended to make the hotel’s connection to Orlando immediately apparent instead of relying on a more generic luxury-hotel aesthetic.

The Rotunda Gets a Fresh Look

Another important change can be found in The Rotunda, which has been transformed into a more comfortable central gathering space.

New banquette seating, soft lighting, tea-height tables, stools and drapery have been introduced, with the drapery also helping improve acoustics.

The latest changes follow the property’s substantial $18 million renovation completed in 2024, which included all 248 guestrooms as well as public areas.

Travelers staying at the newly named hotel, therefore, aren’t simply walking into an older property with a new sign outside. The rebranding arrives after significant investment in updating the guest experience.

Marriott currently describes the accommodations as boutique-style rooms featuring original artwork along with amenities such as marble vanities, workspaces and high-speed Wi-Fi.

A New Partnership Brings More Music Downtown

Music will continue to have a place at Hotel Beauden, too.

A new Steinway grand piano has been installed at the center of The Rotunda as part of a partnership between the hotel and the Steinway Society of Central Florida.

The organization works to expand children’s access to music, giving the partnership a community component that goes beyond simply providing entertainment for hotel guests.

Hotel Beauden is also planning additional locally inspired programming and activations beginning later this fall. These experiences are expected to further explore Orlando’s culture and heritage.

That emphasis on local programming could become one of the more interesting parts of the hotel’s transformation, particularly as Downtown Orlando continues developing its identity as an arts, entertainment and dining destination.

A New Name, But a Familiar Team

Perhaps the biggest question surrounding a hotel rebrand is how much of the original experience will actually remain.

According to Hotel Beauden General Manager Benjamin McCarney, guests shouldn’t expect the property’s approach to hospitality to disappear along with the Grand Bohemian name.

McCarney said the new identity is intended to reflect a Downtown Orlando that has become increasingly creative and constantly evolving, while strengthening the hotel’s connection with the culture and energy of the city.

At the same time, the property’s existing team and commitment to service will remain in place after 25 years of welcoming guests downtown.

That continuity could prove important. The Grand Bohemian name has been closely associated with Downtown Orlando for decades, so Hotel Beauden has the unusual task of creating something new without losing the recognition and loyalty the property has already built.

Why Hotel Beauden’s Location Stands Out

For visitors, one of Hotel Beauden’s strongest advantages remains something that hasn’t changed at all: its address.

Downtown Orlando offers a very different vacation experience from staying near the city’s major theme parks.

A couple could spend the afternoon walking around Lake Eola, have dinner downtown and see a Broadway production at the Dr. Phillips Center without having to plan a day around the attractions southwest of the city.

Sports fans and concertgoers have the Kia Center nearby, while business travelers have quick access to downtown offices, government buildings and meeting venues.

The property also offers event spaces for meetings, weddings and other gatherings, continuing its role as one of Downtown Orlando’s higher-end hospitality options.

For travelers flying into Central Florida, Orlando International Airport is approximately 12 miles from the property.

Hotel Beauden Marks a New Era for Downtown Orlando Hospitality

Hotel rebrandings happen all the time, but this one carries a little more significance for Orlando.

The Grand Bohemian has been part of Downtown Orlando’s hospitality scene for roughly a quarter century. Changing such a recognizable name creates an opportunity for the property to establish a new identity while reflecting how much downtown itself has changed.

Hotel Beauden appears to be leaning heavily into that opportunity.

From the Orlando-inspired artwork and redesigned gathering spaces to Libra’s multicultural menu and the new community-focused music partnership, the goal is clearly to make the hotel feel more connected to the city immediately outside its doors.

For longtime guests, there will still be familiar touches, including Sunday Jazz Brunch and the same downtown location. For first-time visitors, Hotel Beauden offers another reason to consider staying in the center of Orlando rather than automatically heading toward the theme park corridor.

Rates are expected to start at approximately $309 per night, although hotel rates can vary considerably depending on travel dates, room type and availability.

Travelers interested in planning a stay can learn more at Hotel Beauden or visit the property’s Marriott Autograph Collection page for accommodations, availability and additional hotel information.

As Downtown Orlando continues to evolve, Hotel Beauden is betting that travelers increasingly want to experience the city’s local side — its food, music, arts and neighborhoods — while still enjoying the comforts of an upscale hotel in the middle of it all.