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A new year often inspires new goals, but according to a recent Marriott Bonvoy survey, Americans are planning something far more exciting than gym memberships or decluttering: 91 percent say they intend to travel in 2026. Even more telling, nearly half plan to travel more than they did in 2025.
Why such enthusiasm for travel? And what does it say about the experiences Americans crave today?
Below, we break down the findings into clear questions and answers, highlight the data behind the trends, and share how Marriott Bonvoy is turning resolutions into real-world getaways—including a chance to win 1 million points.
Why Are Americans Prioritizing Travel in 2026?
Because experiences matter more than things.
Two-thirds of Americans surveyed (67 percent) say they’re prioritizing experiences like travel over material purchases next year. This reflects a growing shift toward spending on memories, not merchandise.
Because travelers are seeking meaning, not just movement.
The survey reveals that Americans want:
- Deeper connection with loved ones (55 percent)
- Time to rest and recharge (57 percent)
- Immersive dining experiences when they travel (46 percent)
These are not quick getaways—they’re intentional escapes focused on well-being and connection.
Because convenience and accessibility matter.
Domestic road trips and nearby weekend getaways top the 2026 wish list, each at 44 percent. Travelers want memorable trips that fit easily into busy lives.
What Travel Goals Are Shaping 2026?
The survey indicates that Americans want:
- Quality time with loved ones
Family reunions, friend trips, and multi-generational travel remain strong trends.
- Culinary exploration
Nearly half of respondents want to try new dining experiences while traveling. Whether it’s tasting Hawaiian-fusion in Nashville or rustic Tuscan dishes in Los Angeles, food is becoming a primary motivator.
- Relaxation and renewal
More than anything, Americans want travel that restores them. Spa stays, nature escapes, and slow travel are gaining momentum.
How Is Marriott Bonvoy Helping Travelers Bring These Goals to Life?
Marriott Bonvoy is launching the Marriott Bonvoy New Year’s Eve Sweepstakes, giving five members a chance to win 1 million Marriott Bonvoy points.
With that many points, winners could build the travel year of their dreams, including:
- Bucket-list stays like The Westin Bora Bora Resort & Spa
- Nature escapes such as Postcard Cabins Eastern Catskills
- Family-centered trips like AC Hotel Burlington
- Culinary-focused weekends at Renaissance Nashville Downtown
The sweepstakes runs Dec. 22 – Jan. 1, and members can enter at MarriottMillionPoints.com.
Membership is free, and points can be earned through travel or everyday purchases.
Why Are Hotel Loyalty Programs So Important in 2026?
According to the survey:
- 52 percent of Americans are enrolled in at least one hotel loyalty program.
- 49 percent say loyalty programs help them save money on travel.
- 80 percent believe loyalty perks—like free nights and upgrades—make it easier to achieve their travel goals.
One surprising stat: 70 percent of millennials say they would give up dining out for six months if it meant keeping their vacation. That’s a powerful reminder of how meaningful travel has become.
Where Do Travelers Want To Go in 2026?
Marriott Bonvoy’s 9,700+ properties open endless possibilities, but several themes emerged:
City Escapes
New York Marriott Marquis
AC Hotel Downtown Los Angeles
LaSalle Chicago, Autograph Collection
Home-Style Comfort
Residence Inn Marina Del Rey
Villatel Orlando Resort Apartments
Element Salt Lake City Downtown
Outdoor Adventures
Trailborn Grand Canyon
Postcard Cabins Shenandoah
Dream Destinations
Renaissance Honolulu Hotel & Spa
Residence Inn Sedona
Whether travelers crave skyline views, forest cabins, or tropical beaches, there’s a Marriott for every resolution.
FAQs About the 2026 Travel Trends Survey
How many Americans plan to travel in 2026?
Ninety-one percent, according to the Marriott Bonvoy survey.
What is the top reason people want to travel?
Rest and renewal, followed by spending time with loved ones.
How can travelers enter the 1-million-points sweepstakes?
Visit MarriottMillionPoints.com between Dec. 22 and Jan. 1.
Does Marriott Bonvoy membership cost anything?
No. The program is free to join.
How do members earn points?
Points can be earned through Marriott stays and everyday purchases via partnered credit cards and programs.
What Does 2026 Travel Really Look Like?
The data is clear: 2026 will be a landmark year for American travelers. People want:
- Experiences over possessions
- Meaningful time with loved ones
- Culinary discovery
- Convenient weekend escapes
- Rest, renewal, and personal connection
With loyalty programs like Marriott Bonvoy and opportunities to win major point bonuses, travelers have more tools than ever to turn resolutions into real trips.
For more travel insights and destination inspiration, visit HotelsEscape.com.
