An Icon Reborn

W New York Union Square has stepped into an audacious new era. Once an icon of New York City’s hospitality scene, this landmark hotel has undergone a $100 million transformation that positions it as the defining flagship for W Hotels worldwide. With 256 reimagined rooms, new dining experiences, and a vibrant cultural program, the property once again takes its place as a cornerstone of Manhattan’s Union Square neighborhood.

Located in the former Guardian Life Building, a Beaux-Arts masterpiece completed in 1911, the hotel preserves its architectural heritage while introducing a design-forward vision that reflects the spirit of today’s travelers. The result is a property that feels both timeless and contemporary, rooted in history yet pulsing with modern energy.

A Living Room for the City

At the heart of W New York Union Square is its transformed Living Room, a soaring space inspired by the symmetry and grandeur of Grand Central Station. More than just a lobby, this is a gathering place for locals, visitors, and creatives alike.

By day, the Living Room Café serves Devoción coffee and pastries. As night falls, it evolves into a lively cocktail bar, complete with cultural programming ranging from DJ sets to intimate performances. The design details—marble columns, petal-inspired chandeliers, serpentine seating, and a double-height bar infused with botanical resin—reflect the rhythm of the city and the ever-changing spirit of Union Square Park just outside its doors.

Guest Rooms Inspired by the Seasons

The guestrooms at W New York Union Square offer a fresh perspective on comfort and style. Designed to echo the colors and textures of Union Square Park, the rooms feature ombre wallpaper, botanical carpets, and velvet headboards in rich tones of green and orange. Clever nods to the city are everywhere: subway lamp-inspired lighting, chessboard-patterned tables, and taxicab-yellow faucet handles.

Guests can expect the brand’s signature luxuries, from pillow-top beds and Smart TVs to Italian bath products by Davines. Suites, including the expansive Penthouse Suite, provide breathtaking city views and thoughtfully designed spaces for work, play, and relaxation.

Culinary Experiences with a New York Edge

Food and beverage have become an integral part of the hotel’s reinvention. Seahorse, a modern seafood brasserie by John McDonald and Chef John Villa, brings a refined yet approachable dining experience to the Union Square neighborhood. With dishes such as tuna crudo, lobster cavatelli, and wood-fired littlenecks, the menu blends coastal influences with seasonal flavors sourced from the Union Square Greenmarket.

The design, with mother-of-pearl inlays and a central seafood bar, pays homage to New York’s maritime history while delivering a contemporary brasserie feel.

High above, the hotel introduces Union Square’s only rooftop bar, a new indoor-outdoor destination designed by AvroKO. With skyline views and a touch of Warhol-inspired glamour, it’s destined to become one of Manhattan’s most talked-about evening spots.

Wellness and Events Reimagined

W New York Union Square has redefined its approach to wellness with the debut of FIT, a new gym featuring the brand’s first in-hotel Peloton Studio. Complete with recovery zones and hydro-massage chairs, the space encourages both performance and restoration.

For business and social gatherings, the hotel offers over 2,500 square feet of meeting and event space. Thoughtfully designed Studios overlook Union Square, providing inspiring environments for collaboration, enhanced by menus crafted with locally sourced ingredients.

Why W New York Union Square Stands Apart

What makes W New York Union Square unique is its ability to capture the essence of New York itself—dynamic, cultural, and always evolving. From its design-led interiors by Rockwell Group to its cultural programming and standout dining, the hotel doesn’t just serve as a place to stay; it’s a destination where travelers and locals connect.

As W Hotels continues to expand across the globe, this property reclaims its status as the brand’s flagship and signals the bold direction of luxury lifestyle hospitality.

Plan Your Stay

Whether you’re drawn by the design, the dining, or the energy of Union Square, W New York Union Square offers a singular New York experience. For more details or to book your stay, visit W New York Union Square.

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